The best SEO Melbourne companies are making use of the concept of storytelling for helping ideas stick the minds of the target audience. The stories help in understanding the products, building trust and transparency and finally sales pitching. Storytelling is an art of communicating the idea, message or even an event through creatively woven words and narratives. The SEO company Melbourne is focusing on visual stories, verbal stories and written stories to create an impact on the lives of the target market.
Storytelling is changing the face of content marketing because of the below mentioned factors:
- Stories evoke interest as well as emotional connection with the audience
- One of the greatest ways of engaging and persuading the audience
- Stories help in creating and sharing experiences with the target group of people
- Through the story the companies are able to influence the audience by making them think that the idea in consideration is their own
Another factor to be considered here is to tell the story well in order to make the audience believe it. If the audience don’t catch the attention, the whole idea of storytelling becomes a failure. The story should have a beginning, a narrative that follows, lessons that one can learn from the story and a conclusion that carries the pitch in a narrative style. The new content marketing strategy is thus to lead with the dialogue!