There are a few guidelines that are followed when you upload your data on Google and the content may not qualify on these guidelines. So always find the features that abide by the guidelines of Google. This is better known by the SEO experts and the developers of the websites. This is the base of any new model and for the old ones that need an update. So now you know what to look for in a rich result content and may be take some notes from the ones that are already tagged as rich results.
READ MORE ::::: Facts About Rich Results On SEO Search | aliveom.com
This problem prevails for a long time now and despite of Google’s best efforts, web publishers are still reporting a negative impact of stolen content on their original website. For a long time now, duplicate articles or stolen content have become a source of stress for the web publishers. Whether they have any negative impact on their website or not is a big question that needs to be answered. Although, Google has a lot of checks in place for denouncing duplicate or stolen content but there are still certain cases that cannot be determined and are potentially posing a negative impact on the search ranking of the original content. With a confirmation from John Mueller, there is definitely a caution for the web publishers to keep the content thieves in check and protect their website.
READ MORE :::: Google’s Take On The Edge Cases Of The Content Theft
The second expert who was contacted was Search metrics. The Founder and CTO Marcus Tober said “At first we saw some changes that at first look looked like typical Panda and Phantom symptoms, but not on a large systematic scale. Many sites have lost visibility that have no Schema.org integration, but we can’t determine based on such a short time what are the overall systematic changes.” He further added that he would like to run a deeper analysis on what looks like a big lesson to learn for future SEO tasks. So the best thing in such scenario is to keep a close tab on the all the updates and announcements by Google at the same time noticing what impact it is having on your ranking.
READ MORE ::: Mid-December Search Ranking Algorithm Updates – An Interesting Case Study
The Lighthouse chrome extension is a free tool that audits websites on various categories such as accessibility, performance etc. Not only it scores the website on various parameters but also lists down various suggestions in order to improve the web page’s quality. It is a great tool to learn and improve your website from best practices and relevant solutions suggested by Lighthouse which would not only improve the quality of the current web page but can also be used as lessons for other web pages in future. The new audit option would let the SEO experts and webmasters perform a basic check in to make sure the page is optimised for the SEO RANKINGS. This tool can prove to be an effective means of SEO if done on a regular interval. The check would be run on 10 factors as of now which are as follows:
READ MORE ::: THE LIGHTHOUSE CHROME EXTENSION NOW COMES UP WITH AN SEO AUDIT CATEGORY
In addition to all these wonderful resources, Google has now come up with a video series on their youtube channel, “Google Webmasters” which explains the various facets of Search Engine Optimisation thereby helping the webmasters and SEO experts understand a great deal about how they could improve the performance of their website. The name of the series is ‘SEO Snippets’ and it would answer one of the most frequently asked questions by the webmasters including “404 errors, how and when crawling works, a site’s URL structure [and] duplicate content.” The series have 6 videos as of now. The Webmasters Trend Analyst, John Mueller would cover more topics including the questions that are most frequently asked in their Webmaster Help Forum.
READ MORE ::: SEO SNIPPETS – A VIDEO SERIES BY GOOGLE TO HELP SEOS AND WEBMASTERS
It is not necessary that your smart goals are complicated. They can be as simple as ABC. However, how you implement and get your work done will show the actual result. Most SEO specialists across the globe are using the SMART goals techniques and have shown results. It is your turn to apply these SMART techniques and bring about the desired result for your client’s website.
READ MORE ::: SEO Smart Goals That You Should Consider