The second expert who was contacted was Search metrics. The Founder and CTO Marcus Tober said “At first we saw some changes that at first look looked like typical Panda and Phantom symptoms, but not on a large systematic scale. Many sites have lost visibility that have no Schema.org integration, but we can’t determine based on such a short time what are the overall systematic changes.” He further added that he would like to run a deeper analysis on what looks like a big lesson to learn for future SEO tasks. So the best thing in such scenario is to keep a close tab on the all the updates and announcements by Google at the same time noticing what impact it is having on your ranking.
READ MORE ::: Mid-December Search Ranking Algorithm Updates – An Interesting Case Study
In addition to all these wonderful resources, Google has now come up with a video series on their youtube channel, “Google Webmasters” which explains the various facets of Search Engine Optimisation thereby helping the webmasters and SEO experts understand a great deal about how they could improve the performance of their website. The name of the series is ‘SEO Snippets’ and it would answer one of the most frequently asked questions by the webmasters including “404 errors, how and when crawling works, a site’s URL structure [and] duplicate content.” The series have 6 videos as of now. The Webmasters Trend Analyst, John Mueller would cover more topics including the questions that are most frequently asked in their Webmaster Help Forum.
READ MORE ::: SEO SNIPPETS – A VIDEO SERIES BY GOOGLE TO HELP SEOS AND WEBMASTERS
It is true that most of the people have confessed that due to uninformed Google updates, marketing companies have lost their valuable clients. This is truly demotivating. Not everyone loses the clients. People who are smart and know how to handle the situation sail through seamlessly. Instead of getting a panic attack, SEO team must ensure to inform the clients of the updates by Google and sensitize them to avoid an outburst in future.
READ MORE :: Google Algorithm Updates: SEO and Analysis
The one thing you can do as a SEO expert is that make the clients own their assets and properties related to the digital market. Since we encounter many agencies to go out of business overnight and get their clients stranded in the middle of nowhere, the data and other assets go for a toss. It is a responsibility that people have with SEO experts and they should have all such qualities.
Let us look at them in detail : – Work SEO Professionals Should Do Consistently
Therefore, changing your descriptions or making them longer might not help you improve your site’s ranking. However, it can affect how users would view your site in the search results which can directly affect your click-through rate. From that, standpoint alone you might want to elongate your meta description in order to more thorough with the user and convince them to visit your website. So, with longer snippets, there doesn’t have to be any major overhaul in your SEO strategy. The only thing you need to understand is that how the snippets in Google search results are actually created. According to John Mueller from Google, for snippets they try to focus on the meta descriptions that a website provides but if they need more information or context as per the user’s query, they can take some parts directly from the page as well.
Read Here Full Articles ::: With Longer Search Snippets, What Should Be The Fundamentals of Writing Meta Description?
There are many implications that can be a cause of concern for people who rely on SEO data. This is because anything that is available in abundance is of least importance. This has been the case with SEO as almost each search professional tries to engage as much possible and gain the potential they foresee. Therefore, we end up complicating the process as we bury ourselves into excess data and get confused about the results that should actually be.
Read Full Story ::: SEO – The Use of Data Appropriately
SEO is a concept that has been developed to make the website more productive. It is the jet age and everything needs to be on our finger tips. This means that anything that is needed by a customer should be made available in a jiffy and with ease. The technology has made this possible as internet is always available where we can find anything that we need. All you need to do is log on to the search engines and enter the keywords that you need information about. It will give you a list of links that would have all such information that can be useful to you. But which link will populate first and which one at the end is something that you need to decide. This can only be possible when you choose the right keywords. Let us dig in detail.
The Need of a SEO
SEO is an abbreviation of Search Engine Optimization. This concept means that anything searched for on the web will be routed to your website if you have put the keywords right. This would give your website the desired traffic it requires. All such things would increase your profit margin and make your business boom. You can find many SEO Services New York which will help you boom your business to new highs. But it is necessary for you to keep a vigil and research well so that you contact the best company available who deals in SEO services. San Francisco is also well known for such services.
Types of SEO
Search engine optimization can be of two types i.e. on site and off site. On site is when the links are provided for the website directly. This kind of SEO helps the business to get direct contact of the visitors and give them what they need. It is more of a hot lead which is ready to be converted. But it is only possible when you give all the relevant information and there is no stone unturned so that customer has no reason to deny the product or service. The second type of SEO is the offsite service. This is when you get links or flash ads which are available on the social media and other websites as ads. It helps the person find the product or service while doing something else. It helps them to know that such a product or service is available and can be provided at such a cost. When you click on the link you will be routed to the main website so that you get benefited from such a lead.
There is one more concept that is ignored in the SEO world. This is nothing but the nofollow links. It is more than just the name. It is great when you do searches as it contributes positively to all such efforts. It can even send direct referrals and route the traffic along with brand improvement. It has a huge impact in indexing the pages which makes your search helpful. As a search engine, you can ignore the no follow tags and keep it active as well. Some of them can be trustworthy and you may benefit from it. Google as a huge search engine says that they usually do not follow them but if you read between the lines then it also means that they do follow at times. So, if it is not an important part then it should never be followed. So, there is lot to be researched in this field when you look at SEO. There is a list of Los Angeles SEO Company that can be contacted for all your SEO needs.