It is true that most of the people have confessed that due to uninformed Google updates, marketing companies have lost their valuable clients. This is truly demotivating. Not everyone loses the clients. People who are smart and know how to handle the situation sail through seamlessly. Instead of getting a panic attack, SEO team must ensure to inform the clients of the updates by Google and sensitize them to avoid an outburst in future.
READ MORE :: Google Algorithm Updates: SEO and Analysis
The one thing you can do as a SEO expert is that make the clients own their assets and properties related to the digital market. Since we encounter many agencies to go out of business overnight and get their clients stranded in the middle of nowhere, the data and other assets go for a toss. It is a responsibility that people have with SEO experts and they should have all such qualities.
Let us look at them in detail : – Work SEO Professionals Should Do Consistently
A good traffic can help in generating leads and improve the sales. This can also let the website collect relevant analytic data that shall make the company understand the real need of the users and what exactly confuses them while searching for a product or service. Such information can help you to make a more robust website that would help the users to search for the content within seconds and improve your quality. This would also increase the links that can be shared on the social media and other websites to make it a chain reaction for users to increase in number.
Read More :: Links That Generate the Right Traffic and Not Just the Rankings of a Website
The top requests that come in are focused more to know what is majorly wrong or missing in our Search Console. You can use the submit feedback button to send the message to us loud and clear. We have used more than 90 days of data in the search analytics and performance reports. But this gave us an eye opener that we should be using a larger data to know what is best from the user’s angle in the Search Console. We have decided to consider the data for 16 months and have been knowing that it is the right thing to incorporate in the betterment of the Console.
Read More :: Users Feedback to Build a Better Search Console
PAGES are always relevant if they are found quickly. But this has been a notion as the relevance of the data on the webpage matters the most to the users. Slowness in loading can also be high in rating if this parameter is used. The user’s experience is of utmost importance but only if you know about it. There is no tool that can gage this parameter but the general feedback and experience makes it count in your favour. You can evaluate the performance of a page using these resources. So, let us look at them in detail.
Read Full Article :: MAKE A MOBILE SEARCH FAST WITH PAGE SPEED
Therefore, changing your descriptions or making them longer might not help you improve your site’s ranking. However, it can affect how users would view your site in the search results which can directly affect your click-through rate. From that, standpoint alone you might want to elongate your meta description in order to more thorough with the user and convince them to visit your website. So, with longer snippets, there doesn’t have to be any major overhaul in your SEO strategy. The only thing you need to understand is that how the snippets in Google search results are actually created. According to John Mueller from Google, for snippets they try to focus on the meta descriptions that a website provides but if they need more information or context as per the user’s query, they can take some parts directly from the page as well.
Read Here Full Articles ::: With Longer Search Snippets, What Should Be The Fundamentals of Writing Meta Description?