A majority of people are never able to comprehend the true meaning of SEO or why it is important. They generally know only those aspects of SEO that they have either learned through the information about the topic easily available online, or the limited information provided to them by the SEO professionals themselves. Sadly, not all information related to SEO available online is correct or accurate and most SEO professionals do not have the time or the inclination to clarify the basic concepts of the process to their clients.
This often results in people undermining the significance of this vital online business process, especially in the eyes of new virtual entrepreneurs. This can have disastrous consequences for their business and even lead to major loss of finances and goodwill. As such it is important for every prospective entrepreneur to gain a thorough understanding about SEO as a process so that they can use it in the most beneficial manner for ensuring their business growth in the online world.
What IS SEO?
SEO is an acronym for Search Engine Optimization, which most people believe to be a process aimed at helping to promote a business website amongst within the World Wide Web. To achieve this objective, SEO professionals use various tools and strategies that enable the website to obtain higher rankings and greater visibility across search engine result pages. It is this process of enhancing the rankings and visibility of a website that is known as search engine optimization.
While this explanation is true, it is neither complete nor accurate, as SEO involves much more than just enhancing website rankings and visibility. The key to understanding SEO is to first understand the role of search engines, which are the only reasons behind the optimization of any webpage or website.
Role Of Search Engines
The search engines are designed to collect information about every page that is uploaded on the internet anywhere across the globe. Each search engine has a unique set of systems to collect this information which is then utilized to help the users find the exact data or information they seek. Each search engine also uses a unique set of codes and rules called algorithms that help in providing the available information relevant to the search query, in the form of functional search results.
Businesses operating through an online website need to constantly monitor their position within the search results returned in response to a relevant search query. This is because, the positioning of the website within the result pages determines the level of visibility enjoyed by it. Websites that have higher rankings are easily found by users and hence are generally preferred for quick online transactions. On the other hand websites with lower rankings tend to receive extremely few visitors.
Enhancing Website Rankings Across Search Engines
In order to gain a higher ranking within search engine results, websites need to make sure that they fulfill the various parameters specified within search engine algorithms. It is this process of trying to satisfy the different algorithmic parameters of search engines by a website, which exactly defines search engine optimization. Listed below are the most important parameters that help websites to get better rankings and visibility.
- Search engines take into account every single word that appears on each page of the site. This helps the search engines to narrow down the results to only those pages that contain the specific search words entered by the users.
- Every page on the internet has a title which is in the code form and summarizes the content of the page. The title is of extreme importance as it helps the search engine to find the most relevant information quite easily.
- Links between webpages work as recommendations and pages with a greater number of links pointing to them are generally preferred by search engines, with the links from trustworthy sites getting more prominence.
- Words used in the links are also of extreme importance as they help the search engines to identify the pages that relate to the information sought by the users and thus help the sites with links containing those words rank better.
Finally, search engines give preference to website whose content is fresh and engaging and is updated frequently. This helps in better link building and naturally enhances the rankings of the site.