There are more than 200+ ranking factors that impact the position and visibility of a website on SERP pages. While SEO Melbourne professionals need to consider most of these parameters they need to pay special attention to some key factors listed below.
- Website security is an extremely important ranking factor as it ensures the safe exchange of data between the site and its users.
- The quality of content posted on websites is another important ranking factor that SEO professionals need to focus on.
- An SEO company Melbourne also needs to ensure the use of appropriate structured data to inform the search engines about the importance of a page.
- Using the right keywords that match the search intent of the target audiences also plays an important role in enhancing website rankings.
- The page load speed of a website is another key contributor to enhancing its ranking and visibility across SERP results.
- Finally, the mobile-friendliness of a website is something that the SEO service providers cannot afford to ignore for ensuring the top spot for their client business.