Like most other business processes, SEO also involves some level of risk-taking. In the same context, some risks are truly worthwhile, there are several others that need to be avoided at all costs. Some such risks that the best SEO Singapore companies suggest avoiding are listed below.
- Having the targeted keywords in the anchor text may seem to be a logical choice for better website ranking. However, digital marketing professionals should avoid using exact match keywords in the anchor text as Google is likely to penalize websites for the same.
- Deleting pages from a website, especially for discontinued products might not seem harmless. However, it also results in the loss of keywords that once ranked for it, which is why keeping the pages and redirecting the visitors to a similar page with relevant products in highly advisable.
- According to experts from the best SEO company in Singapore, companies should avoid the risk of making too many small SEO changes. Such actions may raise the suspicions of Google about the website and even result in it being penalized.
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