The second expert who was contacted was Search metrics. The Founder and CTO Marcus Tober said “At first we saw some changes that at first look looked like typical Panda and Phantom symptoms, but not on a large systematic scale. Many sites have lost visibility that have no Schema.org integration, but we can’t determine based on such a short time what are the overall systematic changes.” He further added that he would like to run a deeper analysis on what looks like a big lesson to learn for future SEO tasks. So the best thing in such scenario is to keep a close tab on the all the updates and announcements by Google at the same time noticing what impact it is having on your ranking.
READ MORE ::: Mid-December Search Ranking Algorithm Updates – An Interesting Case Study
In addition to all these wonderful resources, Google has now come up with a video series on their youtube channel, “Google Webmasters” which explains the various facets of Search Engine Optimisation thereby helping the webmasters and SEO experts understand a great deal about how they could improve the performance of their website. The name of the series is ‘SEO Snippets’ and it would answer one of the most frequently asked questions by the webmasters including “404 errors, how and when crawling works, a site’s URL structure [and] duplicate content.” The series have 6 videos as of now. The Webmasters Trend Analyst, John Mueller would cover more topics including the questions that are most frequently asked in their Webmaster Help Forum.
READ MORE ::: SEO SNIPPETS – A VIDEO SERIES BY GOOGLE TO HELP SEOS AND WEBMASTERS
It is not necessary that your smart goals are complicated. They can be as simple as ABC. However, how you implement and get your work done will show the actual result. Most SEO specialists across the globe are using the SMART goals techniques and have shown results. It is your turn to apply these SMART techniques and bring about the desired result for your client’s website.
READ MORE ::: SEO Smart Goals That You Should Consider
The one thing you can do as a SEO expert is that make the clients own their assets and properties related to the digital market. Since we encounter many agencies to go out of business overnight and get their clients stranded in the middle of nowhere, the data and other assets go for a toss. It is a responsibility that people have with SEO experts and they should have all such qualities.
Let us look at them in detail : – Work SEO Professionals Should Do Consistently
A good traffic can help in generating leads and improve the sales. This can also let the website collect relevant analytic data that shall make the company understand the real need of the users and what exactly confuses them while searching for a product or service. Such information can help you to make a more robust website that would help the users to search for the content within seconds and improve your quality. This would also increase the links that can be shared on the social media and other websites to make it a chain reaction for users to increase in number.
Read More :: Links That Generate the Right Traffic and Not Just the Rankings of a Website