Mid-December Search Ranking Algorithm Updates – An Interesting Case Study

Mid-December Search Ranking Algorithm Updates

The second expert who was contacted was Search metrics. The Founder and CTO Marcus Tober said “At first we saw some changes that at first look looked like typical Panda and Phantom symptoms, but not on a large systematic scale. Many sites have lost visibility that have no Schema.org integration, but we can’t determine based on such a short time what are the overall systematic changes.” He further added that he would like to run a deeper analysis on what looks like a big lesson to learn for future SEO tasks. So the best thing in such scenario is to keep a close tab on the all the updates and announcements by Google at the same time noticing what impact it is having on your ranking.

READ MORE ::: Mid-December Search Ranking Algorithm Updates – An Interesting Case Study


SEO Snippets – A Video Series By Google To Help SEOs And Webmasters

SEO Snippets – A Video Series By Google To Help SEOs And Webmasters

In addition to all these wonderful resources, Google has now come up with a video series on their youtube channel, “Google Webmasters” which explains the various facets of Search Engine Optimisation thereby helping the webmasters and SEO experts understand a great deal about how they could improve the performance of their website. The name of the series is ‘SEO Snippets’ and it would answer one of the most frequently asked questions by the webmasters including “404 errors, how and when crawling works, a site’s URL structure [and] duplicate content.” The series have 6 videos as of now. The Webmasters Trend Analyst, John Mueller would cover more topics including the questions that are most frequently asked in their Webmaster Help Forum.


AdSense Auto Ads: Get an Introduction

AdSense Auto Ads Get an Introduction

AdSense Auto Ads decides the best placement option and decides the best way to monetize. You have one task and that is placing the code to the pages you want to monetize from. Google will take care of your task and that has made life simple. It is a new technique used by Google to reduce human labor and get more profits out of this. Machine learning ability of AdSense is a revolution that can change the way you have been earning.

READ MORE :: ​AdSense Auto Ads: Get an Introduction


With Longer Search Snippets, What Should Be The Fundamentals of Writing Meta Description?

Fundamentals of Writing Meta Description

Therefore, changing your descriptions or making them longer might not help you improve your site’s ranking. However, it can affect how users would view your site in the search results which can directly affect your click-through rate. From that, standpoint alone you might want to elongate your meta description in order to more thorough with the user and convince them to visit your website.  So, with longer snippets, there doesn’t have to be any major overhaul in your SEO strategy. The only thing you need to understand is that how the snippets in Google search results are actually created. According to John Mueller from Google, for snippets they try to focus on the meta descriptions that a website provides but if they need more information or context as per the user’s query, they can take some parts directly from the page as well.


Read Here Full Articles ::: With Longer Search Snippets, What Should Be The Fundamentals of Writing Meta Description?


Store Locator Optimization Tips To Help Businesses Improve Conversion Rates

A majority of real world retail businesses having an online presence offer the facility of store locator to their visitors. Sadly most businesses fail to make the most of this extremely beneficial feature that can help increase their conversion rates by significant margins. Listed below are some useful locator optimization tips that can help such businesses to not only ensure an enhanced user experience but also increase the number of casual visitors turning into loyal clients.

Store Locator Optimization Tips To Help Businesses Improve Conversion Rates

  • In order to turn a store locator into a tool that helps in generating greater revenue for the business, it is important for them to be designed in a manner that inspires the users to take some action, rather than just pointing them to a brick and mortar location.
  • There has been a significant rise in the number of people using their mobile devices for finding information online, which is why it is extremely important for an online website to optimize the store locator option for mobile users.
  • Integrating the combined benefits of location detection and auto-complete functionality within the store locator option can go a long way in providing a better user experience to casual visitors and turning them into prospective clients.
  • It has been observed that websites which enables users to search for a physical store using specific search criteria, such as its exact address, tend to attract more traffic and generally have a better conversion rate.
  • It is also important for websites to create useful filters to help their visitors to find the most relevant information they are seeking as it will not only help save their time but will also make the search process a lot simpler.
  • In case of businesses offering different products and services for different sets of target audiences, using multiple locator tools can be prove extremely beneficial and minimize the complexity of the search results.
  • One of the best ways to convert a store locator into a revenue generator is by including ratings in the search results, which is taken as the reflection of the fact that the business in question is confident about the products and services it offers.
  • Apart from taking in the needs of the general users, the businesses should also consider the needs of professionals who form a part of their target audience so as to avoid any confusion amongst the users trying to find specific information.
  • The whole idea of using the store locator is to make it easy for the users to find the physical place to get the products they seek, which is why is important for businesses to avoid cluttering the locator with excessive details that make the search process complex.
  • Business websites should make sure to upgrade and modify the locator tool in accordance with the changes in customer behaviour and evolution of better technologies to ensure a satisfactory user experience to their visitors.

Implementing the above tips can go a long way in making the locator tool much more than just a means of directing the users to the nearest physical store where they can get the products and services offered by the business.


How can social media marketing improve your business?

The social media marketing has become the buzzword these days and the entrepreneurs are making sure to take full advantage of it. It is the method of marketing the business over the Internet by making use of the tools such as Facebook, Google+, Twitter, LinkedIn, Pinterest and YouTube. The social media can immensely generate the exposure of the business organisation in terms of recognition for the business, traffic to the website and ultimately the sales. The powerful social platforms have now turned into giant marketers giving the entrepreneurs a free access to a wider audience base.

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The benefits of making use of the social networks for promoting business are so huge that not implementing it would be like missing out a phenomenal opportunity. Here are some of the benefits that a business gets by banking upon the power of the social network tools:

  1. Increase in brand awareness and recognition

Grabbing each and every opportunity for increasing the visibility of the content related to your brand is of great significance. The social network platforms are nothing, but the voice as well as content for your brand. These platforms make you accessible to the prospective customers and more familiar to the already existing customers. Also, the image of the brand that flows through the different networks playing a major role in grabbing more and more of the customers.

  1. Increase in inbound traffic

Without making use of the presence on the social networks, the customer base is limited to the ones who directly deal with you, but with the social networks, you can reach out to customers present outside your customer circle. When you add social networks in your marketing mix, whatever you post to the website automatically gets posted on such networks, hence opening a gateway for acquiring a new customer. By syndicating the contents on a large number of networks, you give customers a chance to organically establish a reach with your business.

  1. Gives a valuable insight about the customers

The social platforms are a storehouse of the customer data which can be generated on a real time basis. Each day, there are more than a 600 million tweets, 5 billion likes on Facebook and more than 100 million posts on Instagram. Behind all these posts is present, the information about the customers in terms of who they are, what they like, what they have as their vision and how they comprehend your brand as a whole. The active participation on these platforms can help you in taking the prudent business decision by gauging the sentiments of the customers on a real time basis.

  1. Easy distribution of the content

The business organisation these days put immense emphasis on the social platforms when they design the content marketing plan for their organisation. These social networks are viewed as the quickest possible means of spreading the content to a wide range of customer base with just a click of the mouse. The accounts present on the social networks also give an opportunity to the organisation to view how the content is getting aligned with the brand and how much interest is it generating in the target audience. Also, by reaching out to customers through content on these platforms, you can remind the audience again and again about your brand. This is one of the major reasons every new company is focusing greatly upon the SMO services.

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  1. A booster for SEO of your website

The search engine optimization team knows very well, the pages which are earning traffic and the ones which are just under a state of ignorance. A killer strategy for weaving content is important for earning the top spots in the search engine rankings, but driving the traffic towards those pages is the job that is honestly and efficiently done by the social platforms.

  1. Helps in keeping track about the competitors present in the industry

This is one of the major benefits that one gets with social networks in the marketing mix. With social websites, you can easily visit your competitor’s profile, can keep a tab on the services, sales and charges they have updated and also view their important customers. This way you can gain important insights about the marketing trends and the new techniques which you must incorporate to gain competitive advantage.


Getting Familiar With The Working Of Companies Providing The Best SEO Services Virginia

For any modern day entrepreneur, intending to ensure the success of their venture online, ignoring the significance of professional SEO services can have disastrous consequences. Most business owners commit the mistake of only focusing on their requirements and expectations from the SEO Company they hire for promoting their business in the digital world, rather than considering the overall working process of the company. This simple oversight can often lead the entrepreneurs to choosing the wrong professionals to carry out a task that is extremely critical for the growth and future of their venture. However, in order to understand the working process of a company providing Best SEO services Virginia, it is important to first clarify why businesses need it in the first place.

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Why Businesses Need SEO?

The growth of internet has also led to a multifold rise in the competition level within every business niche. The endless choice of options available to customers in the digital world has made it necessary for business organization to focus more on enhancing the visibility and credibility of their website to survive in the extremely competitive online marketplace. Using the most professional and reliable SEO services ensures exactly the same as it uses the tools and strategies that prove most effective to enhance the ranking and goodwill of an online business venture. Such SEO solutions, not only help to strengthen the position of a website across the World Wide Web, but also make it possible for users to find these website quite easily.

Need To Understand The Working Of SEO Companies  

Having understood the need of business organizations to hire reliable SEO service providers, getting familiar with their working becomes essential for making the right choice. Discussed below are the general operating procedures to be followed by such companies to provide their clients with the most beneficial SEO solutions for their clients.

  • Conduct an in-depth analysis of the business: Once a professional SEO company accepts a project, it starts with conducting a thorough analysis of the business within the online world. The SEO professionals spend ample time to understand the various organizational processes and marketing strategies adapted by the business. In addition, they also try to ascertain the current ranking of the business website across the most prominent search engines as well as the kind of goodwill and credibility it enjoys amidst the target audiences.
  • Become familiar with future business objectives: Having thoroughly analyzed the business they need to promote, the SEO professionals next go on to gain information about its long and short term objectives. They also focus on evaluating the level and type of competition that the business is facing currently and also is likely to face in the future. The SEO professionals also gain information about the plans and policies being devised by the company to meet client needs and expectations. This helps them to get an idea the type of SEO tools and strategies that they would prove most effective in helping the clients for attaining their business goals.
  • Suggest a plan of action and requisite changes: Having gained all the necessary information, the SEO professionals present the clients with the first draft of a plan of action. This generally details any changes that the business might be required to make in its marketing strategies, website design and content or even the methods of addressing client grievances. In addition, the draft also lists the various tools and strategies that the SEO professionals intend to use for enhancing the ranking and visibility of the client website. Any further processing is suspended until the client approves the draft.
  • Testing and implementation of SEO strategies: After the client approves the draft of action plan, the SEO professionals start implementing the various suggested changes within the business processes and website. At the same time they also start testing the various SEO tools and strategies with respect to the improved client website on a smaller scale. This helps them learn about any necessary changes in strategies that need to be introduced before implementing them for the entire website.
  • Monitor, manage and update the solutions: The task of the SEO professionals does not finish with just the implementation of the SEO tools and strategies. Rather they need to constantly monitor, manage and update these tools and strategies in accordance with changing market trends for lasting results.