Chapter Five of SEO: Trust, Search Rankings And Authority

Chapter Five of SEO Trust, Search Rankings, and Authority

Does your website have an authority on website for the field you have chosen? Every business runs through the authority of the website they have. The major roles that can play in building your authority may be the traffic, engagement factor, social references and more play a huge role in helping a site owner build the authority. Try to build it as soon as possible and then start ranking. If you are a website owner and have all these three factors checked, you will not have any problem. Prevention is better than cure. Digital marketing domain is growing huge with every passing year. For you to create a space for your website, follow the advice that are important to helping you maintain a reputation and domain authority.

Referral Link  :::: Chapter Five of SEO: Trust, Search Rankings And Authority

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Google Has Released A Beta Version Of The Search Console

Google Has Released A Beta Version Of The Search Console

It lets you analyse and filter by web, image or video search results and segment by query, page, and country or device type. Google indicates this data will also soon be available via the Search Console API. Google has attributed the reasons for making all these reports free to all is the quicker resolution of issues, better user interface, better two-way communication between Google and website owners. Clicking on any error URL will bring up links to diagnostics tools, as well as a way to resubmit the URL for indexing. The data can also be exported for deeper analysis. Google notes that this report “works best for sites that submit sitemap files.”

Ref. Links :::: Google Has Released A Beta Version Of The Search Console

Mid-December Search Ranking Algorithm Updates – An Interesting Case Study

Mid-December Search Ranking Algorithm Updates

The second expert who was contacted was Search metrics. The Founder and CTO Marcus Tober said “At first we saw some changes that at first look looked like typical Panda and Phantom symptoms, but not on a large systematic scale. Many sites have lost visibility that have no Schema.org integration, but we can’t determine based on such a short time what are the overall systematic changes.” He further added that he would like to run a deeper analysis on what looks like a big lesson to learn for future SEO tasks. So the best thing in such scenario is to keep a close tab on the all the updates and announcements by Google at the same time noticing what impact it is having on your ranking.

READ MORE ::: Mid-December Search Ranking Algorithm Updates – An Interesting Case Study

SEO Snippets – A Video Series By Google To Help SEOs And Webmasters

SEO Snippets – A Video Series By Google To Help SEOs And Webmasters

In addition to all these wonderful resources, Google has now come up with a video series on their youtube channel, “Google Webmasters” which explains the various facets of Search Engine Optimisation thereby helping the webmasters and SEO experts understand a great deal about how they could improve the performance of their website. The name of the series is ‘SEO Snippets’ and it would answer one of the most frequently asked questions by the webmasters including “404 errors, how and when crawling works, a site’s URL structure [and] duplicate content.” The series have 6 videos as of now. The Webmasters Trend Analyst, John Mueller would cover more topics including the questions that are most frequently asked in their Webmaster Help Forum.

READ MORE ::: SEO SNIPPETS – A VIDEO SERIES BY GOOGLE TO HELP SEOS AND WEBMASTERS

AdSense Auto Ads: Get an Introduction

AdSense Auto Ads Get an Introduction

AdSense Auto Ads decides the best placement option and decides the best way to monetize. You have one task and that is placing the code to the pages you want to monetize from. Google will take care of your task and that has made life simple. It is a new technique used by Google to reduce human labor and get more profits out of this. Machine learning ability of AdSense is a revolution that can change the way you have been earning.

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With Longer Search Snippets, What Should Be The Fundamentals of Writing Meta Description?

Fundamentals of Writing Meta Description

Therefore, changing your descriptions or making them longer might not help you improve your site’s ranking. However, it can affect how users would view your site in the search results which can directly affect your click-through rate. From that, standpoint alone you might want to elongate your meta description in order to more thorough with the user and convince them to visit your website.  So, with longer snippets, there doesn’t have to be any major overhaul in your SEO strategy. The only thing you need to understand is that how the snippets in Google search results are actually created. According to John Mueller from Google, for snippets they try to focus on the meta descriptions that a website provides but if they need more information or context as per the user’s query, they can take some parts directly from the page as well.

 

Read Here Full Articles ::: With Longer Search Snippets, What Should Be The Fundamentals of Writing Meta Description?

Store Locator Optimization Tips To Help Businesses Improve Conversion Rates

A majority of real world retail businesses having an online presence offer the facility of store locator to their visitors. Sadly most businesses fail to make the most of this extremely beneficial feature that can help increase their conversion rates by significant margins. Listed below are some useful locator optimization tips that can help such businesses to not only ensure an enhanced user experience but also increase the number of casual visitors turning into loyal clients.

Store Locator Optimization Tips To Help Businesses Improve Conversion Rates

  • In order to turn a store locator into a tool that helps in generating greater revenue for the business, it is important for them to be designed in a manner that inspires the users to take some action, rather than just pointing them to a brick and mortar location.
  • There has been a significant rise in the number of people using their mobile devices for finding information online, which is why it is extremely important for an online website to optimize the store locator option for mobile users.
  • Integrating the combined benefits of location detection and auto-complete functionality within the store locator option can go a long way in providing a better user experience to casual visitors and turning them into prospective clients.
  • It has been observed that websites which enables users to search for a physical store using specific search criteria, such as its exact address, tend to attract more traffic and generally have a better conversion rate.
  • It is also important for websites to create useful filters to help their visitors to find the most relevant information they are seeking as it will not only help save their time but will also make the search process a lot simpler.
  • In case of businesses offering different products and services for different sets of target audiences, using multiple locator tools can be prove extremely beneficial and minimize the complexity of the search results.
  • One of the best ways to convert a store locator into a revenue generator is by including ratings in the search results, which is taken as the reflection of the fact that the business in question is confident about the products and services it offers.
  • Apart from taking in the needs of the general users, the businesses should also consider the needs of professionals who form a part of their target audience so as to avoid any confusion amongst the users trying to find specific information.
  • The whole idea of using the store locator is to make it easy for the users to find the physical place to get the products they seek, which is why is important for businesses to avoid cluttering the locator with excessive details that make the search process complex.
  • Business websites should make sure to upgrade and modify the locator tool in accordance with the changes in customer behaviour and evolution of better technologies to ensure a satisfactory user experience to their visitors.

Implementing the above tips can go a long way in making the locator tool much more than just a means of directing the users to the nearest physical store where they can get the products and services offered by the business.