You can observe your traffic, recommendation sources, alterations, and countless other statistics that tell you how well your techniques perform. But in order to find the actual value of your techniques, there’s one measurement that should take priority: ROI. Calculating your ROI for all of your marketing strategies lets you see which generate the most revenue for your business. You can use this information to focus your efforts on high-performing techniques and take full advantage of your marketing budget. SEO ROI is the result of investment which every client desires from an SEO service provider. In comparison with other paid marketing tools, effective calculation of ROI through SEO is complicated.