The major search engines such as Google, Yahoo or Bing these days give preference to the Google organic search in comparison to the pay per click advertisements. This is one of the major reasons for big organizations turning towards SEO in Fairfax VA. The organic search engine optimization is considered as the best method for listing the website in the search engines. The higher the rank the website gains on the search engine, the higher is the probability of the website being visited by the people from different walks of life. The SEO in Virginia is considered as one of the important components of the Internet marketing tools. In this post, let’s have a look at the reasons that make the Google organic search important for the online business:
- It offers a great return on investment
The cost of the Google organic search is very less in comparison to the other online marketing tools, but the results of SEO are no less than astonishing. This is the reason a great return on investment is always associated with organic search. The only silver lining here is that SEO takes its own time combined with the efforts of the owners of the organisation to create something worthwhile. According to a research, a $1 invested in SEO brings a revenue of $5.
- Depending solely on social media is not prudent
It is fact that you certainly can never control the way in which social media elements such as Facebook will display the information about your online business in its news feed. Facebook has started giving more importance to the paid posts in their feeds. So, there is a greater chance of your posts being totally vanished from the news feed. So, it is better to go for google organic search to be sure of the fact that your online business has a back up of organic results in addition to the social results.
- Target those who look for you
SEO gives you an opportunity to scientifically target those set of customers who are already looking for a business like yours. While with other marketing tools, you send the message to a large spectrum of people and those who are looking for business offered by you will revert back. Thus, the name of your online business will be flashed if the visitor type the keyword related to your business.
- Saves the business owner for additional chunk of expenditure
The organic search usually saves the owners of the online business from making additional expenditure on the marketing tools such as Pay per click (PPC). The renowned search engines, such as Google and Yahoo, ranks a website on their listings based on the relevance factor of the website, the quality of content and the website’s synchronization with the SEO guidelines. The PPC advertising, on the other hand, forces the business to spend extra apart from making the investment in the website.
- High bounce rate
The organic search makes the SEO team work constantly on the website with the aim to improve the visitor experience. The bounce rate is high when the website shows up in the organic results.