“The best marketing does not feel like marketing.”
So why Social Media Marketing?
Technology has opened new doors to reach your customer base. Digital marketing and social media pose a significant impact on day-to-day purchasing decisions of people and, hence any business that does not adapt to this changing trend,is in grave danger of losing out a part of its revenue to the competition. However, as they say “Old is Gold”, I am not asking you to discard the traditional ways entirely but a blend of both can help you yield maximum results out of your business.
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Need more points to believe us? Being one of the best SMO Services Agency in Virginia, here are 10 benefits of Digital Marketing over Traditional Marketing that you can not ignore.
- Common Platform to compete
A small business can make a big name and compete with big businesses with a sound digital marketing. Online, only a crisp well thought out website with a painless customer journey and satisfying service is the king and not the size of your company.
- Cost Saving
It does not involve high costs but has huge potential to replace expensive marketing avenues such as Yellow Pages, radio, magazine and television. Not only this, eventually an effective online marketing can help you earn revenue.
- Easy to Measure
Imagine you can see in real time, what is or is not working for your business online unlike traditional methods. So now, you can adapt very easily to improve your results. Tools like Google Analytics is used to measure traffic to your website. You can measure specific goals you want to achieve for your website or blog. Email marketing solutions provide good insight into tracking how many people open, read and reacted to your email.
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- Results in Real Time
No need to wait weeks for that boost in your business. You can track increased subscriptions, peak trading times, conversion rates and many more at a single click.
- Targeted Strategy
The real time feedback leads to real time changes in the strategy leading to a customer centric strategy. With every lesson learnt, the business would reap benefit from this targeted strategy.
- Build your Brand Efficiently
Social Media Marketing is the best way to connect to your customer, become their friends and build your brand.
- More Eyes to Catch
Now go global with a nominal amount of money. With a global presence, it is now easy for you to reach anybody, anywhere and build your brand even before you have reached there.
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- Virality Factor
Here, your content is the king. The focus has to be on making your customer click the SHARE button and you can go viral. How cool would that be? This can not be achieved with traditional marketing.
- Not Obtrusive
The UNSUBSCRIBE option is the powerful tool to build confidence of your customer and give a simple message, “We are not trying to impose anything. If you do not like us, you can unsubscribe us.”
- Engaging not Imposing
Social Media Marketing is an interaction with the customer where customer is actually the king. He can give negative or positive feedback. He can publicise you in front of his friends. This kind of word of mouth marketing was never so powerful till now.